May 15, 2008 - 11:44am
Schaffer pulls initial TV ad after mountain mix-up
By Jeremy PelzerBoth Mark Udall and Bob Schaffer released their first television ads Wednesday, but it was Schaffer's ad that's drawn the most immediate attention thanks to a mountainous mistake.
Schaffer's initial ad, entitled "Colorado Is My Life," the Republican U.S. Senate candidate says he proposed to his wife on top of Pikes Peak. But in the background of the initial ad was a picture not of Pikes Peak, but of Mt. McKinley in Alaska.
The Schaffer campaign quickly pulled the ad and released a revised television ad later on Wednesday.
Schaffer manager Dick Wadhams told PoliticsWest that the campaign directed their media consultant during rough cuts of the ad to make sure the mountain pictures shown in the ad were authentic.
Democrats and liberal bloggers immediately jumped on the gaff.
"Looks like ‘The Change We Need' from Bob Schaffer is a new commercial," said Colorado Democratic Party spokesperson Lauren Rose in a statement.
The DSCC called the mistake "Schaffer's Mt. Macaca moment," sending out a sarcastic geography quiz asking "In a TV commercial where you talk about proposing to your wife on Pikes Peak, what mountain should you show in the background?"
In both the original and revised ads, Schaffer introduces his family, stresses his Colorado roots, and says he'll "fight to control spending, balance the budget, and make our economy strong."
An announcer then intones, "Bob Schaffer: The change Colorado needs. Bob Schaffer: a new direction for U.S. Senate."
The Schaffer ad is being broadcast in the Colorado Springs and Grand Junction media markets.
Udall's ad, released Wednesday statewide, features him discussing the need for reforming America's energy policy and puts forth a message of bipartisanship.
"Standing on your own: that's just the Colorado way, and it's what America's got to do with our energy policy," Udall says in the ad. "Which is why I've led Republicans and Democrats to end our addiction to foreign oil, develop renewable fuels, and provide tax incentives to grow Colorado's new energy economy."
Schaffer's initial ad:
Schaffer's revised ad:
Udall's ad:
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July 3, 2008
"I still remember one of the very first meetings we put together to discuss gang violence with a group of community leaders. We waited and waited for people to show up, and finally, a group of older people walked into the hall. And they sat down. And a little old lady raised her hand and asked, 'Is this where the bingo game is?'"
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-Gazette.com, 7/2/2008
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Whew...
That was a bad mistake. Do you think it will effect his campaign?
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